Delving deep into their brand values, we explored how the duo wanted to share their love of uniting family and friends through low and slow cooking, offering a unique dining experience to their local community and surrounds. Throughout the entire brand identity process, we were inspired by the passion and commitment of Josh and Joe in the creation of their brand, and the result is a warm and welcoming ambience, which will inspire you to come back for more.
Through thorough research of local and overseas smokehouse restaurants, the inspiration was then translated into a logo that we developed and identify as a ‘the welcome stamp’. Using this aesthetic, we then applied this concept consistently across a variety of applications.
Task
We collaborated with owner’s Joe and Josh in establishing a branding identity for their new steakhouse.