Contact Us
Ph: (03) 9112 5833

We're ideapro.
A creative team big on new ideas.

We exist to add value to our clients by offering strategic marketing and design strategy to solve business communication challenges. Since 2008, our goal has been to deliver outstanding outcomes for our clients. We deliver this through uniquely combining business and sales knowledge, strategy, design thinking, and creativity.


Our Services


Brand Strategy & Identity

Develop clarity on your business mission, vision, purpose, brand promise and unique selling proposition, plus so much more, to best attract your ideal client. We’ll then translate this into a visual identity package, ready to go to market.


  • Internal Branding
  • Positioning
  • Customer Personas
  • Competitor Review
  • Unique Selling Proposition
  • Tone of Voice
  • Tagline
  • Visual Identity
  • Logo Development
  • Rebranding
  • Style & Brand Guide
  • Branded Applications


Strategy, Planning & Campaigns

Whether it be for your overall marketing activity, social media or email marketing, we will establish and develop actionable and measurable strategies that support your business goals, with a consumer-led approach.

We’ll then help you implement and monitor the plans to achieve them.


  • Marketing Strategy
  • Design Thinking
  • Creative Direction
  • Ideation & Design Sprints
  • Promotional Planning
  • Campaign Development
  • Campaign implementation
  • Content Strategy
  • Event Management
  • Social Media
  • Communication
  • Product Launches
  • Email Marketing
  • Website Auditing
  • Internal Communication


Graphic Design & Content Creation

Creating engaging cross channel communication through quality visuals and words that speak volumes, we help realise your brand, inspire action and results.


  • Branded collateral
  • Stationery
  • Packaging
  • Advertising
  • Signage
  • Digital
  • Copywriting
  • Surveys
  • Social Media
  • Printing
  • Motion Graphics


Deep Dive & Discovery

Undertaking in-depth market research, we help uncover your industry’s insights, identify target markets, competitors and recommend marketing activity backed by our findings.


  • Market Analysis
  • Competitor Analysis
  • Target Markets
  • SWOT
  • Goal setting
  • Strategy
  • Marketing Campaigns
  • Budget
  • Recommendations
  • Report


Online Modules

For those starting out in business or who prefer to do it themselves, our suite of online learning modules cover most of our in-house services, which you can undertake and implement at your convenience.


  • Marketing Strategy
  • Brand Strategy
  • Social Media Strategy
  • Social Media Content Creation
  • Email Direct Marketing Strategy


Training & Mentorship

Let us help boost your team’s marketing and branding confidence with knowledge, skills and actionable ideas, through our tailored 1:1 coaching, training and group workshops that help you solve your business challenges.


  • Brand Strategy
  • Marketing Strategy
  • LinkedIn
  • Ideation & Design Sprints
  • Monthly meetings
  • Marketing teams
  • Sales teams
  • Executive
  • Group
  • Individual


Our Team

Rosie Lo Grasso


With a passion to help clients flourish and succeed, Rosie asks probing questions, listens hard and delves deep to help solve our client’s marketing challenges. As a co-founder and lead marketing strategist at ideapro, Rosie has held various senior marketing and sales roles for over 13 years, working with small, medium and multinational businesses. This experience positions her confidently to assist a range of clients in product and service-based businesses across a variety of industries.

You can expect Rosie to guide in-depth marketing strategy, communication and planning, which might include anything from establishing your brand, developing your product name, social media strategy, content ideas or full campaign delivery. She has a keen personal interest in working with brands doing good things in the health and wellness space, and runs a personal blog Everyday Awakenings in her spare time.

Allow Rosie to bring to your business unique ideas, clear measurable actions delivered with the support of our capable marketing and creative team.

“Using strategic marketing, design and ideation, I help our clients by bringing clarity, direction and a results focus to their marketing activity.”

Anthony Lo Grasso

Creative Director

Leading all our design efforts at ideapro, Anthony’s career began by learning from the ground up in various printing and pre-press operations, until he decided to branch out and freelance on his own. Alongside laser focused attention for detail, Anthony injects inspiration and innovation into our client’s projects, continually striving to communicate using contemporary strategic design principles.

With a strong sense of curiosity and creativity stemming from childhood in understanding how objects work and how design can be infused throughout all things, Anthony consistently produces exceptional outcomes for our clients. He nurtures the spark of an idea and helps it evolve into a finished product that delivers results. With over a decade of experience, Anthony ensures that his clients feel confident they are in good hands, and they will receive a positive outcome.

“I’m best at identifying brand gaps in a client’s communications and offering strategic design direction across both visual and non-visual applications.”


Our Values


To be creative in all we do, our ideas, our designs, and foster contemporary thinking.


We work with you to discover your intention and goals so that we develop creative and relevant ideas, to achieve the best possible outcome driven by a clear strategy.


Create valuable connection between our clients and their audience, with our own clients at a deeper level and to also give back to our community.


Demonstrate professionalism in all our interactions and to be consistently professional in our delivery of quality products and service.


Radiate positivity in all we do, to encourage smiling, happiness and positive outcomes.


Surprise and delight our clients and team.

“ideapro were truly so great to work with. We cannot thank them enough for the work they have done for us.

We highly recommend them to anyone who requires branding and marketing assistance.”

Sarah Buckleigh, Two Little Bucks.


Our Blog

Anthony Lo Grasso
Posted by Anthony Lo Grasso
September 1, 2020

10 Design Tips For Your Business Success

Are you ready to step up your design game? These steps will help you elevate your business and create a scroll-stopping experience. This article...

Read More
Rosie Lo Grasso
Posted by Rosie Lo Grasso
August 24, 2020

The time is now to start sharing on LinkedIn

Want to tap into a professional audience of over 690 million users? Find out why you should be posting on LinkedIn, watch the video!...

Read More

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